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The value of product certification for VARs and consultants

Sure, they care. If you want to work with Google, you better know Linux. If you want to get a service account with a new hot client and they are a Microsoft shop, having MCSEs on staff could help close the deal. When trying to land a network management contract for a Fortune 500 company, chances are a Cisco certification differentiates your bid from your competitors'. Of course, experience is always the largest factor, but if you can make your proposal stand out, then why won't you?

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This was first published in September 2006

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