Matt Jonkman and James Ashton founded Bleeding Edge Threats (BET) (previously Bleeding Edge Snort) in 2003 as a focus point for a variety of projects related to intrusion detection. BET's most popular set of rules are BSD licensed and require no registration. There are other rules available, too.
I recommend using both Sourcefire VRT rules and BET rules on sensors. Sourcefire VRT rules are backed by a professional rule development team with millions of dollars of testing equipment at its disposal and specialized tools for signature generation, so they tend to be solid and well-tested. BET releases rules almost immediately upon discovery of a network-based attack, so they can be rough around the edges and less tested. I have found many interesting network activities only using BET rules, however.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.