| Benefit |
Reseller |
Managed Service Provider |
| Tier 1: Expert |
Tier 2: Advisor |
Tier 3 |
| General Communications |
| Partner advisory council participation/briefing sessions |
 |
|
|
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| Monthly partner newsletter |
|
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|
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| Partner portal |
|
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| Other |
|
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| Marketing and Communications |
| Listed in partner Web locator/database |
|
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| Partner webcasts |
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|
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| Market development funds |
|
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|
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| Press release support |
|
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| Joint marketing campaigns |
|
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|
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| Online price information system |
|
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|
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| Other: Company branded penetration testing |
|
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|
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| Other: Marketing resource kit |
|
|
|
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| Technical Resources |
| 24x7 phone technical support |
|
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|
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| Web-based support |
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|
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| Free dedicated technical support facility |
|
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|
|
| Fee-based dedicated technical support facility |
|
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| Packaged services available to resell |
|
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|
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| Other |
|
|
|
|
| Demand Generation |
| Business planning resources |
|
|
|
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| Competitive price assistance |
|
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|
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| Qualified lead distribution |
|
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|
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| Sales cycle assistance |
|
|
|
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| Not for resale demo software/hardware |
|
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| For sale demo software/hardware |
|
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|
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| Partner leads system |
|
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| Corporate account manager |
|
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|
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| Other: Opportunity/deal registration process |
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| Training/Certification |
| Opportunity to participate in beta testing |
|
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| Free Web-based sales training |
|
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| Free participation in sales workshops |
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| Onsite sales training |
|
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| Product certification |
|
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| Discounted conference attendance |
|
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| Other: Professional service outsourcing |
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